Emotional Connection Homestaging, LLC
New Rochelle, NY 917-655-8564
About Emotional Connection Homestaging, LLC
REALTOR PARTNERSHIPS
In today’s “buyers market” it becomes even more critical for homes to stand out and compete for the few buyers available. Clearly the home that looks nicer online and inside will obtain offers over the ones that many times only needed small changes and depersonalization. As the listing agent, continually asking the seller to be patient or to lower the price is not a fun part of the job. Staging is the key, but how specifically does it benefit you as an agent?
Interested in learning more?
Here are “Ten Steps to Partner Success” which details the actions and benefits to your business by incorporating Emotional Connection Home Staging, LLC into your listing package:
1. More Control - Here’s a common scenario for you, the seller may desire a certain dollar amount for the home but you know that unless some changes are made, the seller won’t get it. By incorporating the first step in the homestaging process, a Staging Consultation, you are controlling more of the outcome of the sale. Our “Realtor Partner Programs” are stair stepped in cost, so it’s very easy to incorporate a basic or more extensive package.
2. Gives You Credibility and Differentiation - When you bring in “experts” who do this for a living it adds to your own credibility. Would you seem credible if you also appraised and inspected the homes that you sold? No, it waters down your expertise because people know you can’t be an expert in everything! (Unbeknownst to you, the seller may begin to question your specialty.) When you’re focused on your own field of interest and outsource to professionals it gives you added credibility in what you’re good at – selling homes!
3. Protects Your Relationship and Listing - You have to have a strong client relationship that gets you through the entire escrow process. Home staging is a form of constructive criticism that sometimes addresses hard, personal issues like smell, cleanliness and poor decorating skills. Your clients EXPECT a professional stager to instruct them on these issues but are not comfortable with you as their Realtor doing this.
4. Gives Your Home Seller “Buy-In” - In the NAR 2007 Profile of Sellers, over half of home sellers undertook a home improvement or remodeling project before selling the home. According to the 2005/2006 Maritz Research Poll, 79% of home sellers are willing to spend up to $5,000 to get their house ready to sell. During the staging process, an Emotional Connection Certified Stager will advise the buyer about the difference staging can make in their home. We will present the seller with a list of necessary purchases to make to complete each room and, if necessary, have a list of important cosmetic improvements (paint, electrical, etc.) they will want to quickly do in order to maximize their return on investment.
5. Less Expensive Than You Think - The cost of staging is MUCH less than the first price reduction. We have Realtor Partner Packages that start as low as a simple Staging Consultation which will usually result in a day of staging (paid for by the now engaged seller), gorgeous rooms for your online marketing campaign, and an Action Plan for the seller to do more to make their home desirable. This means greater returns and a faster sale. Why? Our stagers are trained to engage the home seller in the staging process, educating them on disassociating from their home and seeing through “buyer’s eyes” right in the beginning during the Staging Consultation.
6. Greatly Improves Your Outside Marketing Campaign - The money you spend on marketing the home on the outside will be twice as effective when you have photos of beautifully staged rooms (with updated accessories) vs. photos done on the fly. With over 84% (according to NAR) of home buyers searching the Internet FIRST, it’s critical that your home marketing photos be outstanding and have impact. Did you know that 44% of buyers reported to going online first in their home search process? If your online presentation of your listings is impressive, don’t you think they will choose you as their listing agent as well?
7. Gives You Industry Status - According the NAR, Realtors are more likely to take their clients to homes that have been professionally staged rather then not. When you have a reputation for listing “move-in ready” homes marketed specifically to buyers, agents will want to show them! In a cyclical industry it helps to have a quality listing reputation.
8. Sell Listings Faster - Buyers have MANY home choices in today’s market, so what home do you think they will make an offer on, a staged or un-staged home in the same price range? Home staging specifically markets each room in the home to a potential home buyer’s emotion, which results in offers. Statistically, professionally staged homes sell 50% faster than homes that have not been professionally staged. Buyers want a home that is turnkey ready; home staging gives them what they’re looking for.
9. More Money - Home staging is not rocket science but pure economics. When you improve upon a product, you increase the demand thus raise the price. Several statistics consistently show that staging has an impact on price and demand. In a 2005/2006 poll by Maritz Research, over 1/3 of buyers were willing to pay more money for a home that was move-in ready. In another 2006 Royal LePage House Staging Poll (conducted by Maritz Research) revealed that 36% of potential buyers said that theywould be willing to pay a premium for a home with updated décor. Surprisingly, more men than women viewed décor as a necessity with 41% of men versus 30% of women claiming they were willing to pay a premium for this feature even though they understood they were not buying it! A better price for the home should result in better commissions for you, as well as more money for the buyer.
10. Happy Clients More REFERRALS - In a NAR 2007 Profile of Sellers it was reported that over a quarter of seller’s MOST IMPORTANT EXPECTATION is that their real estate agent will sell the home WITHIN a specific time frame. In today’s market, that’s not an easy task among the many homes available UNLESS your listings stand out with staging. A faster sale for the best price will have clients singing your praises! In a referral-based industry, happy clients mean more listings and the reward of a job well done. The cost of staging is MUCH less than the first price reduction; so don’t disappoint your clients with that sad alternative.
Bonus 11. MORE Listings - Okay, why stop at ten when there are so many benefits to incorporating professional staging! Happy clients talk and when 41% of sellers FIND their agents through referrals -- expect more listings!
Realtors, incorporating our services into your listing package, gives you a HUGE competitive advantage over the average real estate agent! Imagine holding an open house in the home you’ve had professionally staged and letting potential buyers who walk through the home know you hire a staging professional as part of your listing package. Buyers recognize a home that has been beautifully prepared to sell and will want the same for their own home! Your website and marketing collateral for your listing presentation should also reflect this extra attention to your client’s needs. As a Realtor Partner, Emotional Connection Home Staging, LLC will supply you with additional benefits such as: videos, hand-outs and verbiage for you to use with your clients.
RELAX and let us do what we do best, so you can do what you do best.
Contact Sonia Marshall-Brown at 917-655-8564 today!
